![]() For communities, it’s not just about people consuming content, but how they digest it, how they share it, and how they build relationships through it.Īt its essence, building an audience is about providing content for a specific group of people to digest it. When you consider the definition of an audience, marketers often think of the group of people that consume their content. Many organizations think they already have a community but, in reality, they have a strong audience. Building an audience, building a community We had to work harder to have meaningful conversations with all of the people we interact with daily. The pandemic forced us to reconsider how we connect with prospects, customers and even our own teams. Some of the original communities, like Salesforce’s Trailhead, have withstood the test of time because of the value they bring for their customers and their company.īut having a community is much more than just a business need to keep up with the times. Many are making this transition to providing communities that bring in new prospects and support current customers. They no longer focus purely on their audience and what cardboard cutout content they are providing, but also how they are interacting with their audience. Long story, short: Company priorities have shifted. Even marketing is on the community ship using communities to help improve their customer experience. These companies needed to evolve to a spot where remote work took a front seat, and in-person meetings took a back seat.ĬMX, a community for community professionals, found that overwhelmingly, companies believe that community is critical to their mission and that their leadership teams are going to invest more money into their community teams. ![]() When the world went into lockdown, companies’ traditional methods of lunches and sporting events were no longer an option. (The more organic “micro communities” formed on Slack this past year also come to mind.) More importantly, communities were popping up left and right as companies needed new and different ways to reach their customers. In 2020, community became the hottest “buzzword” throughout the entire tech sector. Please note that the author is not employed by Crunchbase and the opinions expressed in this article do not necessarily reflect official views or opinions of Crunchbase, Inc.Ĭommunity, years in the making for many tech companies, is now front and center. The author is an expert in their field and a Crunchbase user. We are honored to feature and promote their contribution on the Crunchbase blog. Steve currently sits on the board of Startup Weekend and the California League of Conservation Voters (CLCV.) He’s a past board member of Audubon California (and its past chair), the Audubon National Board and Peninsula Open Space land Trust (POST).įollow us: on Twitter | crunchbase on FacebookThis article is part of the Crunchbase Community Contributor Series. ![]() In 2007 Governor Arnold Schwarzenegger appointed Steve to serve on the California Coastal Commission, the public body which regulates land use and public access on the California coast. In 2009 Steve was awarded the Stanford University Undergraduate Teaching Award in the department of Management Science and Engineering. The “Customer Development†model that he developed in his book is one of the core themes for these classes. He followed it in 2012 with his next book The Startup Owners Manual. Steve wrote a book (actually his class text) about building early stage companies: Four Steps to the Epiphany. Berkeley, Stanford University and the Columbia University/Berkeley Joint Executive MBA program. After he retired, he started new careers in conservation, public service, and teaching.Īfter retiring, Steve moved from being an entrepreneur to teaching entrepreneurship to both undergraduate and graduate students at U.C. Four of his eight startup companies went public. As a Silicon Valley entrepreneur, Steve was part of/or founded eight venture-backed companies. Steve Blank has had a 33-year career as a successful businessman, conservationist and teacher.
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